Rolex really isn’t like any other watch brand. In fact, the privately held, independently run entity isn’t like most other companies. Rolex rarely allows anyone into its hallowed halls, but I was invited to visit their four manufacture locations in Switzerland and experience first-hand how Rolex makes their famous watches. Rolex is a universe of its […]

Rolex Popular Nickname Worldwide COKE Rolex originally introduced the red and black bezel color combination on their first GMT-Master II model (aka the Fat Lady). This particular bezel quickly became known as the “Coke” bezel in reference to its colors and keeping with the soda nickname theme. The current collection of GMT-Master II watches offered […]